Chicisimo is a fashion community, a social network to collect and share “what-to-wear” ideas.
The challenge was the information architecture, the design should help prioritize the content . The most important are the photographs, therefore I designed the website in black and white to give a neutral appearance, like a modern fashion newspaper, then the photographs highlight and take center stage. The icons and links to help find information.
In the content area, the main place is divided in two TOP and NEW: “TOP” is the place for the most popular outfits and it’s organized by day, week and month. This is a little reward girls who have lots of fans.
The second area “NEW” displays the last outfits.